Yesterday, in Italy, Coty Prestige unveiled the new signature feminine fragrance from the house of Roberto Cavalli. The official reveal took place at the Cavalli private villa in Florence, at a press conference attended by Roberta and Eva Cavalli, Coty Prestige President Michele Scannavini, and fragrance face Elisa Sednaoui.
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Roberto and Eva Cavalli present their new signature feminine fragrance at a press conference in Italy |
The scent will be launched worldwide, in domestic and travel retail markets, from February 2012. The brand has been earmarked as another global pillar for the Coty group.
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Cavalli fashion, and the new fragrance, as showcased at the Cavallis’ private villa in Florence |
The fragrance embodies all the codes of the Cavalli brand and, as expected, reflects the designer’s well-known love of animal print. A tiger features in the TV ad campaign, and Sednaoui wears a tiger print gown.
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The two-day launch event was concluded with a sumptuous dinner and late-night party |
“I am honestly so excited about this launch,” declared Cavalli. “Today I open my house to all of you, and show you my lifestyle, to help explain more clearly what Roberto Cavalli is all about. I am sure this new fragrance will be a big success.”
– Look out for the full feature, including photo galleries, interviews with senior Coty personnel and nose Louise Turner, coming soon on TheMoodieReport.com
