Coty has introduced three limited-edition lipstick shades to the Gucci Beauty Rouge à Lèvres Satin lipstick collection. The new shades — 309 The Girl From Paris, 410 No More Orchids and 512 Maggie Scarlet — are now available in worldwide travel retail.
The lipsticks were designed by Gucci Creative Director Alessandro Michele, who took inspiration from the golden age of Hollywood. The new shades deliver intense colour in a creamy formula that is both lightweight and moisturising, said Coty.
“Lipstick is the most beautiful object you can find inside a handbag,” said Michele. “It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick also symbolises of the world of cinema, and all of the famous lips from Hollywood.”
The limited-edition lipstick tubes come in a vintage-inspired design, interwoven with the house’s signature motifs. They come in a metallic turquoise tube decorated with art deco etchings drawn by Alessandro Michele himself.
Commenting on the lipstick tube design, Michele said: “I thought back to the lipsticks I saw in my life and to when I was little. My Mum’s lipstick was always inspired by the 1950s. I wanted to give it the most powerful meaning, which is fitting for Hollywood divas and the mythology of cinema, who first put the lips in the spotlight.”
Gucci has enjoyed sustained success in travel retail, particularly in Asia Pacific and North America, especially since Alessandro Michele took the creative reins five years ago. The ever-expanding Gucci Makeup collection takes Michele’s creative vision and translates it into the world of beauty, with lipsticks as a primary product focus.
Gucci Makeup was one of Coty’s biggest success stories in 2019. Over 1,000,000 lipstick tubes were sold within one month of the Gucci Makeup launch in May last year, with 33,000 lipstick tubes sold in one day in South Korea alone.
Last November, our Fashion, Beauty & Social Media Editor Hannah Tan-Gillies attended the launch of the Gucci Rouge à Lèvres la Lunaison lipstick duo in the Lotte Duty Free Star Lounge in Seoul, South Korea. Click the video below to see the highlights from the VIP event.
