Coty has extended the Calvin Klein fragrance collection with the launch of My Euphoria, part of the Euphoria line. It is now available across global travel retail.
Crafted by Perfumers Frank Voelkl and Nathalie Lorson, the multi-faceted floral amber fragrance includes key ingredients of the original fragrance collection.
Smoky yet sweet, the scent highlights the hero orchid note of the Euphoria fragrance collection. It opens with top notes of juicy blackcurrant essence, followed by heart notes of feminine orchid flambé accord contrasted by smoky black sesame, with an exclusive blend of oud, bamboo and sandalwood as its base.
The expression is presented in a bottle resembling the signature Euphoria scent’s flacon shape, reintroduced with a glossy red opaque lacquering. Its red packaging is a “daring spin” on the classic branding.
My Euphoria comes in 100ml, 50ml and 30ml bottles, and in a 10ml travel spray.
The campaign, which features the redesigned bottle, was shot by Ryan Hopkinson. ✈
