Coty Travel Retail this month launched Burberry Goddess Eau De Parfum Intense, the latest addition to the hugely successful Burberry Goddess range, at major international airports around the world.
Advertising campaigns promoting the new fragrance were rolled out from 1 August across various locations including London Heathrow, Frankfurt and Charles de Gaulle airports.
The fragrance is available in 50 and 100ml formats. Shower gels, body lotions and 150ml refills complete the collection.
The new expression is building on rock-solid foundations. Earlier this week during an earnings call following the company’s Q4 and full-year ’24 results, Coty CEO Sue Nabi described the “blockbuster” introduction of the original Burberry Goddess as “not only the biggest fragrance launch in Coty’s history, but also the number one female fragrance launch for the industry”.
The vegan fragrance’s debut in the channel is accompanied by various in-store animations and retailtainment activities. Coty aims to provide seamless omnichannel encounters across touchpoints for travellers.
A Burberry Goddess olfactory discovery experience allows visitors to interact with the fragrance and personalise engravings on the range’s flacons.
The original Goddess Eau de Parfum’s signature trio of vanillas is amplified with a fourth vanilla wood scent which intensifies the fragrances with its smoky character. The quartet potion is combined with lavender essence for aromatic balance and completed with the addition of patchouli for a sophisticated finish.
Coty Global Travel Retail Senior Vice President Guilhem Souche commented: “Burberry Goddess Eau De Parfum Intense is a powerful celebration of self-expression and discovery, inviting people to explore Burberry Goddess through a new lens. We are excited to bring this beloved, iconic fragrance to life for consumers in travel retail across the globe.” ✈️
