Crystal Head vodka has added a 1-litre bottle to its line of travel retail exclusive products.
The 1-litre bottle joins the travel retail exclusive 4 x 50ml pack highlighted by Crystal Head at last year’s TFWA World Exhibition in Cannes. It is available now to order and shipping will commence in the coming weeks.
According to Crystal Head Director of Marketing-Global Kristina Cappellini, the response to the multipack was “very positive”. She said: “It is a giftable pack and gives the retailers the opportunity to sell multiple units.”
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Crystal Head’s 1-litre bottle and 4 x 50ml pack are both exclusive to travel retail |
Crystal Head is not exhibiting at the IAADFS Duty Free Show of the Americas Show but Crystal Head Vice President Caribbean, Latin America & Global Travel Retail Brian Meret will be attending, along with distributors Monarq Group and Alexander James.
Crystal Head was co-founded by The Blues Brothers and Ghostbusters star, Dan Aykroyd. It takes its name from its crystal skull-shaped bottle, inspired by the crystal skulls that are said to have come from the Aztec era and are believed to hold mystical powers.
Created using grain and water from Newfoundland, Canada, Crystal Head is quadruple-distilled and filtered seven times through semi-precious crystals known as Herkimer diamonds, raw stones which have been ascribed healing properties by some new age believers. Crystal Head is gluten-free, additive-free and sugar-free.
