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Swedish watch brand Daniel Wellington will be attending the TFWA Asia Pacific exhibition for the first time next month where it will be highlighting its full watch collection, including the new Dapper watch range (stand number: B2/B5).
The Dapper collection, which was released at Baselworld 2015, is a unisex range of eight timepieces, featuring a 38mm dial, blue hands, roman numerals and the date. The watches are available in silver and rose gold and come with four different interchangeable straps.
Following a good response from buyers at Baselworld and the IAADFS show in Orlando, the company launched a pre-order system on its website to enable customers to buy the Dapper range, which has since closed due to the first batch selling out in a few days, Daniel Wellington confirmed.
The Dapper line will be available in the domestic market from July this year, with a view to being rolled out to travel retail afterwards, depending on sales results, said the brand.
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According to Daniel Wellington, the Dapper range received a good response when it was previewed at Baselworld and the IAADFS show |
A key feature of Daniel Wellington watches is the NATO strap, which originated from the British navy when divers wore the strong nylon straps over their wet suits. Favouring the look and versatility of NATO straps, Daniel Wellington created a line of straps with different colours and patterns, staying true to the British theme.
The company currently has listings for its existing collections with Inflight Sales Group (ISG) in Asia onboard Philippine Airlines, Cathay Pacific, Tigerair, Dragonair and Jet Airways, and in Scandinavia with SAS and Norwegian airlines.
Other listings include Heinemann on several airlines including Air Berlin, Germanwings and TUIfly, as well as in Frankfurt, Oslo, Copenhagen and Trondheim airports.
According to Daniel Wellington, its bestselling airport locations are Oslo and Copenhagen. Inflight the brand said its bestselling airlines are United Airlines and Asian air carriers including Cathay Pacific.
The company will be working with DFASS from June this year with listings onboard Singapore, Garuda Indonesia and Air Asia X airlines. Its products will also be listed with Aelia onboard Air France from May.
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The NATO strap is a key feature of Daniel Wellington timepeices |
Daniel Wellington products are also currently sold on Condor Ferries, Tallink, MSC Cruises and Disney Cruise Line ships.
Key Account Manager Travel Retail Martina Engwall said that the company’s aim was to expand globally in travel retail, with its strongest performing regions currently being Asia and Europe.
Daniel Wellington has a strong social media presence and claims to be the most followed watch brand on Instagram with 907,000 followers. According to the brand, the number of followers is increasing by +80,000 per month.
To view Daniel Wellington’s Instagram page, visit: instagram.com/danielwellingtonwatches or for more information, contact Martina Engwall: martina@danielwellington.com.
