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Danzka Vodka won a silver medal for the design of its light-weight and shatter resistant brushed aluminium bottle |
DENMARK. Belvédère Duty Free has reported record sales of Danzka Vodka in what is starting off to be a “bellwether year” for the Copenhagen-based travel retailer.
“Our sales of Danzka Vodka in duty free and duty paid travel retail broke new records and were up more than +53% last year,” reported Belvédère Duty Free Managing Director Wojtek Wydro.
“Sales of our core Danzka, our 100 proof, and our four flavours grew more than +45% in duty free and a remarkable +64% in duty paid last year,” he added. “We attribute this success to the hard work of our sales and marketing team as well as the realisation of our efforts in touting our vodka as “˜the world’s best travelling vodka’.
“Our unique lighter-weight and shatter resistant aluminium bottle gives travelling consumers extra confidence in carrying Danzka Vodka in either their carry-on or in their checked luggage at airports.”
Not only does the packaging provide striking visual presence on-shelf, the Scandinavian-designed brushed aluminium bottle enables both bar-keepers and consumers at home to better and faster chill Danzka Vodka, said the company.
“And, of course, consumers are purchasing Danzka Vodka in record numbers because of its great taste as evidenced by the recent award competitions it has won and scored highly in,” Wydro enthused.
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Sobieski and Sobieski Estate Vodkas also won two gold medals, for “˜Best Standard Vodka’ and “˜Best Premium Vodka’ respectively |
In the recent International Vodka Challenge organised by Drinks International magazine, Danzka Vodka won two gold medals, a silver medal and a bronze.
The gold medals were for “˜Best Premium Vodka’ and for “˜Best Scandinavian Vodka’, while the silver was for “˜Design and Packaging’ for its unique aluminium bottle. Danzka Cranberyraz picked up the bronze medal for “˜Best Flavoured Vodka’.
Fellow Belvédère brands Sobieski and Sobieski Estate Vodkas also won two gold medals in the competition.
Sobieski Vodka, which is Belvédère SA’s largest selling vodka brand, won the gold medal for “˜Best Standard Vodka’. With sales in excess of two million cases, the brand is gaining strongly in international markets including the US, where it was successfully introduced last year. Sobieski Estate Vodka also won a gold medal for “˜Best Premium Vodka’.
About Belvédère Duty Free
Belvédère Duty Free is the travel retail arm of France-based Belvédère SA and is responsible for selling the entire Belvédère product portfolio in global travel retail.
Leading this portfolio are Danzka Vodka, the fourth best selling premium vodka in global duty free; Sobieski Vodka, the world’s eighth best selling premium vodka with sales of more than 2.2 million cases; and French premium liqueur brand Marie Brizard.
Belvédère SA is one of Europe’s largest producers and distributors of white spirits, notably vodka. The company also owns Marie Brizard, the well regarded French brand of premium liqueurs. With a workforce of more than 1,000, Belvédère SA operates production and distribution units in Poland, France, Bulgaria and Lithuania.
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