USA. CIL US Wines & Spirits, the American subsidiary of independent and family-owned Camus Wines & Spirits, has been selected as the importer and supplier for the return of Danzka vodka to the USA.
CIL US Wines & Spirits Executive Vice President Jean Denis Voin said: “We are thrilled to lead the effort to welcome Danzka vodka back to the USA. It is a great liquid and a brand which never had the kind of aggressive focus and attention that we are prepared to devote.”
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The iconic Danzka vodka bottle makes its comeback on the US market |
Danzka vodka, established in Copenhagen, Denmark some 25 years ago, was launched in an aluminium bottle, a “hallmark” of Danish design. In 2004, the brand was acquired by V&S Absolut Spirits and launched in the USA. In 2006, the brand was sold to Belvedere SA and in 2013 Danzka was purchased by independent German drinks company Waldemar Behn.
According to Waldemar Behn, its plan is to focus on the brand’s “unique” values, with the iconic bottle at the centre of the brand story.
Waldemar Behn Managing Director Rüdiger Behn said: “From the onset of our relationship with the Camus team, we have felt a shared respect for tradition and handcrafted quality. Both of our portfolios have been guided by generations, and we are confident that the CIL US team is ideally suited to help us prove that Danzka vodka is more than a cool package.”
Danzka vodka will launch in New York, New Jersey, Massachusetts, Florida and Illinois in mid-2016, with rollout continuing into 2017.
The rollout will be supported by print advertising, on and off premise POS materials, public relations and events.
