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Davidoff’s new pack design features a minimalist look and pearlescent finish, framed by a brushed steel band |
UK. Imperial Tobacco is set to roll out newly designed Davidoff Cigarettes packs in early 2010, following their official launch at the TFWA World Exhibition last month.
The launch party, held at the Majestic Hotel on 20 October, was hosted by Imperial Tobacco Regional Director Travel Retail, Global Duty Free & the Americas Graham Bolt.
The cocktail evening was attended by guests such as Gebr Heinemann co-owners Claus and Gunnar Heinemann, Dufry CEO Julián Diaz, as well as Maxime and Cyril Godet.
The pack boasts a minimalist new look, using selected materials, unique colouring and vibrant pearlescent finishing. A brushed steel band frames the pack, drawing attention to its bevel edge form.
While the pack design is new, the premium cigarettes remain the same.
Commenting on its target market, the company said: “Our adult smokers are the world’s ambassadors of style – they know the trends before they happen and the best events before they happen. And they truly appreciate Davidoff’s dedication to perfection and uniqueness in style.”
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