De Rigo Group has signed an important sponsorship agreement between its house brand Police, and Formula 1 racing team Mercedes-AMG Petronas Motorsport, which will see an exclusive eyewear collection designed by Lewis Hamilton.
The new agreement will see Police as the new official eyewear supplier for Mercedes-AMG Petronas Motorsport. The brand’s sunglasses and optical frames will be worn by the racing team drivers and the Police logo will be appearing throughout the team’s marketing materials. The logo will also be featured in the pit garage, and on both sides of Lewis Hamilton and Valtteri Bottas’ helmets.
According to De Rigo Group Executive Vice President Massimo De Rigo, the new collaboration will signal the return of Police into the sporting world. He said: “We are extremely proud of this prestigious collaboration between Police, and Mercedes-AMG Petronas Motorsport. Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”
Mercedes-AMG Petronas Motorsport Team Principal & CEO Toto Wolff added: “It’s great to welcome Police to Mercedes-AMG Petronas Motorsport. We’re delighted to partner with a brand that embodies high quality and attention to detail — two characteristics which are incredibly important in our sport.”
