Japanese beauty company KOSÉ has launched the new DECORTÉ Liposome Advanced Repair Eye Serum in worldwide travel retail.
The serum is the latest expression in the Liposome Advanced Repair series. It contains ‘nano bicells’ which are a single layer of disc-shaped capsules that hold large amounts of human ceramides. Ceramides are a barrier ingredient that are naturally present in the skin.
To celebrate the launch, DECORTÉ has released a travel retail-exclusive set comprising the DECORTÉ Liposome Advanced Eye Serum, DECORTÉ Liposome Advanced Repair Serum and DECORTÉ Liposome Advanced Repair Cream.
The Liposome Advanced Repair Eye Serum is made with a double capsule formula that combines the nano bicells with multilayer bioliposomes. Multilayer bioliposomes release beauty ingredients gradually over time.
The two capsules work together to infuse the skin with active ingredients and regenerate the sensitive skin around the eye area. Each drop holds 1.6 trillion skin beauty capsules that moisturise the skin and give the eyes a brighter, firmer and more youthful appearance.
Focused on repairing the skin around the delicate eye area, the DECORTÉ Liposome Advanced Eye Serum has 11 skin-enhancing benefits.
It has been proven to improve moisture, skin barrier, skin clarity, texture, smoothness, resilience/tone, glow, plumpness, skin metabolism and reduce fine lines, wrinkles and undereye bags.
The eye serum is made with a potent combination of beauty ingredients that address specific skin issues in the eye area. It is made with a vegan formula that is non-irritating, allergy and dermatologically tested and free from parabens, alcohol, mineral oil and other animal-derived ingredients.
The eye serum comes in a delicate green teal floral fragrance, which is the signature scent of the Liposome collection. It is housed in a sustainable glass bottle with an outer carton made from FSC-certified cardboard. The round part of the bottle cap can be used as a massager to promote circulation and relieve pressure points, reducing eye fatigue.
The eye serum is the latest addition to the DECORTÉ Skincare System. It begins with the DECORTÉ Cleanser, followed by the Liposome Advanced Repair Serum, the DECORTÉ Emulsion and Lotion. The Liposome Advanced Repair Eye Serum is step four, followed by the Liposome Advanced Repair Cream which completes the ritual.
Commenting on the launch, KOSÉ Travel Retail President Shu Shibue said: “ Since its debut in January 2022, the technology of the Liposome Advanced Series has achieved high skin benefits and has brought in an increase in the number of customers who are using the Liposome Advanced Series.
“This month, we are debuting the Liposome Advanced Repair Eye Serum in the duty free market exemplifying our desire to deliver beauty to customers all over the world. This new eye serum not only gives a more youthful and attractive appearance to the eyes, but also works well under makeup. I believe this eye serum will bring new joy and excitement to customers around the world.
“In order to further express our brand mission and technology, we will also be exhibiting at TFWA in Singapore in May. We look forward to many wonderful encounters with travel retailers. I hope that this opportunity brings in new relationships, trust and an overall memorable experience.” ✈
