Japanese beauty company KOSÉ has launched the new DECORTÉ Liposome Advanced Repair Cream in worldwide travel retail.
The line is the latest expression in the Liposome Advanced Repair series. Focused on repairing skin overnight while sleeping, Liposome Advanced Repair Cream is a night maintenance cream that intensively cares for the skin through the night. It is a more technologically advanced version of the original Liposome Serum – the hero product for the DECORTÉ brand.
Liposome Advanced Repair Cream works on the epidermis while sleeping, resets and updates skin subjected to daytime skin damage and stress. It alleviates skin problems, leaving skin “reborn” the next morning, and prevents the acceleration of aging symptoms.
The company said it awakens and activates cell repair functions, ensuring users wake up to “vibrantly radiant, glossy skin”.
In a key advance, the ‘multilayer bioliposomes’ found in the Liposome Advanced Repair Serum are arranged into liposomes that work well in a night cream, said the company. This is based on the proprietary science behind Night Concentrate Multilayer Bioliposomes developed by KOSÉ.
The ‘night multilayer bioliposomes’ or night capsules are made of biological components including licorice leaf extract, chardonnay extract, tremella fuciformis extract, arginine, gyokuro extract, rhodomyrtus tomentosa fruit extract, hydroxyproline, ectoin, hyaluronic acid, Vitamin E, white birch sap and glycerin (as moisturiser).
These hold generous amounts of beauty ingredients in multiple layers. Over time, the layers peel off, continually releasing beauty. The skin is left firm and glossy the following morning.
Liposome Advanced Repair Cream retains moisture not only in the form of water and moisturising ingredients from liposomes but also moisture from emollient oils, and is effective in protecting the skin’s moisture.
In related news, DECORTÉ launched the Purple Ribbon Project and Liposome Advanced Purple Ribbon Set on 1 November, including in travel retail. The limited edition comprises a trial size (20-day supply) of the new Liposome Advanced Repair Cream, and a 75ml bottle of the Liposome Advanced Repair Serum.
The Purple Ribbon Project seeks to work towards a society free of violence against women. In particular it supports the ‘Movement for the Elimination of All Forms of Violence Against Women’ from the Japanese Cabinet Office. It is among the projects through which DECORTÉ has been strengthening its sustainability and ESG activities since March this year.
The company has launched a fund in partnership with the NPO All Japan Women’s Shelter Network to donate a portion of sales, supporting the operations and activities of the women’s shelters.
The ‘DECORTÉ Purple Light-up 2022’ was held in Miyashita Park, Shibuya, Tokyo on 12 November, calling for the eradication of all forms of violence against women. The park was decorated with the purple ribbon that is the symbol of the movement. The colour purple symbolises the liposomes and is in line with the theme of the #LOVE PURPLE movement.
At the ceremony KOSÉ Corporation President and CEO Kazutoshi Kobayashi delivered a powerful message: “DECORTÉ will continue to aim for a bright future for everyone around the world, provide products and services that enrich people’s lives, actively work to solve various social problems, and contribute to the creation of a sustainable society. We will do our best to realise it.”
On the same day, more than 300 locations in Japan, including the Tokyo Metropolitan Government Building and Skytree, were lit up in purple.
KOSÉ Travel Retail President Shu Shibue commented, “In order to deliver beauty to our customers around the world through tourism in 2022, we have continued to refine every scene where we interact with our customers, through both digital and storefront customer service.”
