INDIA. Beam Global, in partnership with Delhi Duty Free, has announced the launch of a major new initiative behind Teacher’s Highland Cream blended Scotch whisky at Indira Gandhi International Airport.
Titled “˜The Teacher’s Achiever Mega Promotion’, the initiative was launched on 1 April and offers international travellers the chance to “˜Live the Life of a Teacher’s Achiever’. It will run from until 31 May at Delhi Duty Free’s arrival and departure shops, as well as in the airport’s new last-minute Pier outlets.
Customers who buy Teacher’s Highland Cream can win daily prizes while also becoming eligible for the grand prize that includes high-end lifestyle gadgets from Sony.
With every two bottles of Teacher’s purchased, customers save US$3 and fill in a coupon/scratch card to take part in the draw for the main prize, including a state-of-the-art home theatre system from Sony with 60” full HD 3D TV, Play Station, Cyber Shot NEX 5 camera and Vaio laptop. The scratch card daily gift includes Walkmans, digital cameras and Play Station PSPs.
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Running from 1 April to 31 May, the Teacher’s Achiever Mega Promotion at Delhi Duty Free offers international travellers the chance to win daily prizes as well as the grand prize of several high-end lifestyle gadgets from Sony |  |
The first winner of the Teacher’s promotion unveiled: Former model and Bollywood actor Jas Arora (left) |
Beam Global Spirits & Wine CEO and Managing Director, India and Indian Sub Continent Harish Moolchandani said: “Teacher’s Highland Cream is one of our finest brands in the Scotch whisky segment. Associations like these are a win-win situation for our beloved customers. We have significantly expanded our sales channels to ensure easy availability of our products to the consumers.”
Delhi Duty Free COO Arun Barathi added: “Beam Global products in general and Teacher’s in particular has been one of our highest selling brands at Delhi Duty Free. Travellers from all over the world love this brand and we have seen huge traction for this whisky at our arrival and departure shops.
“We have partnered with Sony to give our travellers an opportunity to win exciting Sony products while they travel in or out of the country and we are sure that this promotion will help build better engagement with our customers, while also providing them with a memorable shopping experience.”
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