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A talking mannequin promotes the American Express card to passengers |
INDIA. Delhi International Airport Limited (DIAL) and American Express have launched a new communications campaign using a talking mannequin, to promote the benefits of the foreign exchange services provider’s new privilege card. It is one of several new campaigns created by the airport company with brand partners and concessionaires.
Passengers at Delhi International T3 are being informed about the AmexJet card through a speaking mannequin, whose image is projected onto a glass wall located in the concourse.
DIAL said: “Most passengers do not pay attention to ads informing them about new privilege cards. That is why at Terminal 3 we did things differently. This out of the box thinking did the trick and caught our passengers’ attention.
“Owing to its location at the Terminal 3 canyon area, which connects passengers to the Security Hold Area, the installation provided the brand with maximum exposure.”
In related news, the airport partnered with BlackBerry to promote the company’s Go Sharp Collection of clothing. This concept involved mannequins showcased on a revolving platform. T
DIAL said: “The platform, which was strategically placed in the Domestic Arrivals Hall, was a head turner and got the attention of every passenger that walked into the airport.”
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An image from BlackBerry’s fashion promotion at Delhi T3 Domestic Arrivals |
