CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for July 2021 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- July 2021 shows month-on-month position movements from the June Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches July 2021
1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Hibiki Suntory Japanese Harmony Master’s Select
4. Hennessy XO 2021 Chinese New Year’s Edition
5. Kweichow Moutai Special Edition Year of the Dog
6. Martell Cordon Bleu
7. Wuliangye Crystal 52%
8. Moutai Exclusive giftbox 53%
9. Martell XO
10. Chivas Regal 18 Year Old
11. Martell Chanteloup XXO
12. Kweichow Moutai Flying Fairy 53%
13. Martell Cordon Bleu Extra
14. Martell Cordon Bleu
15. Martell XO Extra Old
16. Royal Salute 21 Year Old
17. Kweichow Moutai Libai giftpack
18. Rémy Martin Louis XIII giftbox
19. Hennessey VSOP
20. The Macallan Concept Number 1
At a glance: Makeup
- July 2021 shows month-on-month position movements from the June Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches July 2021
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Tom Ford Lip Colour #80
4. Dior Addict Lip Glow Color Awakening Lip balm #001
5. Nars Light Reflecting Setting Powder
6. YSL Fusion Ink Cushion Foundation #B20
7. Estée Lauder Double Wear Stay-in-Place Makeup #17
8. Chantecaille Just Skin Tinted Moisturizer
9. Giorgio Armani Designer Lift Foundation #3
10. Tom Ford Eye Color Quad Eyeshadow Palette #04
11. Giorgio Armani Lasting Silk UV Foundation #2
12. Estée Lauder Futurist Aqua Brilliance #1C1
13. Shu Uemura Unlimited Breathable Lasting Foundation
14. Bobbi Brown Intensive Skin Serum Foundation
15. Dior Rouge Dior Couture Lip Color #80
16. Givenchy Prisme Libre Loose Powder #5
17. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
18. Bobbi Brown Sheer Finish Pressed Powder #5
19. Estée Lauder Double Wear Makeup Duo #17
20. YSL Vinyl Cream Lip Stain #416
At a glance
- July 2021 shows month-on-month position movements from the June Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches July 2021
1. La Mer The Treatment Lotion 150ml
2. SK-II Facial Treatment Essence 330ml
3. Clarins Double Serum Complete Age Control Concentrate Duo 50ml
4. Clé de Peau Beauté Correcting Cream Veil 36ml
5. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
6. La Mer Crème de la Mer 60ml
7. Sisley Ecological Compound 125ml
8. Kiehl’s Rare Earth Deep Pore Cleansing Masque
9. Lancôme Advanced Génifique Youth Activating Face Serum
10. Shiseido Ultimune Power Infusing Concentrate Set
11. Lancôme Tonique Confort
12. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
13. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
14. IPSA The Time Reset Aqua W
15. Estée Lauder Advanced Night Repair Duo
16. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
17. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
18. SK-II GenOptics Aura Essence Serum
19. Guerlain Abeille Royale Youth Watery Oil
20. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
At a glance
- July 2021 shows month-on-month position movements from the June Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches July 2021
1. Jo Malone London Wild Bluebell edc
2. Tom Ford Oud Wood edp
3. Chanel Bleu de Chanel edp
4. Byredo Rose of No Man’s Land edp
5. YSL Black Opium edp
6. Chanel Bleu de Chanel edt
7. Giorgio Armani Armani Privé Thé Yulong edt
8. Hermès Un Jardin sur le Nil edt
9. Bvlgari Pour Homme edt
10. Dior Miss Blooming Bouquet edt
11. Jo Malone London Wood Sage & Sea Salt Cologne edc
12. Chanel Chance Eau Tendre edt
13. Chloé Atelier Des Fleurs edp
14. Atelier Cologne Oolangi Infini
15. Chanel Gabrielle edp
16. Chanel Coco Mademoiselle edp
17. Miu Miu edp
18. Acqua Di Parma Mirto di Panarea edt
19. Tom Ford Soleil Blanc edp
20. Byredo Super Cedar edp
At a glance
- July 2021 shows month-on-month position movements from the June Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches July 2021
1. Godiva Gold Ballotin Box 290g
2. Ferrero Rocher Box 375g
3. Lindt Tube Assorted 400g
4. Lindt Assorted Napolitains Carrier Box 250g
5. Toblerone Tiny Milk Bag Gold
6. Godiva Truffles 16pc 230g
7. Godiva Luxury Gift Box 59pc
8. Ferrero Rocher T48 Destination pack Dubai
9. Godiva Gold Ballotin 210g
10. Haribo Goldbear Shape Box 450g
11. Toblerone Tiny Black Bag 272g
12. Toblerone Tiny Mix Bag 272g
13. Godiva Tower Napolitains Medium 450g
14. Lindt Swiss Thins Orange 200g
15. Milka Milka & Oreo Tablet 300g
16. Nestlé Swiss Tablet White Chocolate 300g
17. Milka Mix Napolitains 340g
18. Toblerone Milk Bar 360g
19. Godiva Chocolate Domes
20. Toblerone Tiny White Bag 272g
At a glance
- July 2021 shows month-on-month position movements from the June Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches July 2021
1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Rolex Submariner Date Oyster 41mm, Oystersteel
3. Cartier Ballon Bleu de Cartier 33mm, steel
4. Cartier Tank Solo Small Model, quartz movement, steel leather
5. Rolex Lady-Datejust Oyster 28mm Oystersteel and Everose Gold
6. Jaeger-LeCoultre Rendez-Vous Night & Day, Medium
7. Cartier Ballon Bleu de Cartier 33 mm, steel leather
8. Cartier Ballon Bleu de Cartier 33 mm, steel diamonds
9. Cartier Ballon Bleu de Cartier watch 28 mm, steel pink
10. Rolex Cosmograph Daytona Oyster 40mm, Oystersteel
11. Cartier Ballon Bleu de Cartier watch 36 mm, steel
12. Omega De Ville Prestige Quartz 27.4 mm, steel
13. Cartier Tank Solo watch Large, silvered dial, steel, leather, Black alligator
14. Cartier Ballon Bleu de Cartier Watch 36 mm, steel, leather
15. Jaeger-LeCoultre Reverso Classic Monoface, leather
16. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold
17. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
18. Chopard Happy Sport, 30mm, rose gold, stainless steel, diamonds
19. Jaeger-LeCoultre Rendez-Vous Classic Night & Day
20. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
At a glance
- July 2021 shows month-on-month position movements from the June Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches July 2021
1. Louis Vuitton NéoNoé Rose Poudre
2. Louis Vuitton Non Speedy
3. Louis Vuitton Mini Dauphine
4. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
5. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
6. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
7. Louis Vuitton Neverfull MM Beige
8. Louis Vuitton Pochette Accessoires
9. Chanel Mini Flap Bag Lambskin & Gold-Tone Metal Black
10. Gucci GG GG Marmont matelassé leather super mini bag, black chevron leather
11. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
12. Louis Vuitton Nano Noe
13. Louis Vuitton Pochette Felicie M61276
14. Louis Vuitton Pochette Métis Monogram Reverse Canvas
15. Louis Vuitton Dauphine MM
16. Chanel Classic Handbag, lambskin, black
17. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
18. Chanel Chanel’s Gabrielle Small Hobo Bag, aged calfskin, smooth calfskin & black metal, black
19. Chanel Chanel 19 Bag
20. Louis Vuitton Speedy Bandoulière 40
At a glance
- July 2021 shows month-on-month position movements from the June Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches July 2021
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Cartier Love bracelet, SM Rose gold
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
4. Tiffany T smile pendant in rose gold, small
5. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
6. Cartier Love wedding band, rose gold
7. Cartier, Love necklace, 2 diamonds, yellow gold
8. Cartier Love bracelet rose gold
9. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
10. Tiffany T Smile Pendant, yellow gold
11. Bvlgari B.zero1 Necklace, rose gold, diamonds
12. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
13. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
14. Cartier Love bracelet, small model, 6 diamonds, rose gold
15. Cartier Love bracelet 4 diamonds, rose gold
16. Cartier Love necklace, rose gold
17. Bvlgari B.zero1 necklace, rose gold chain and pendant with cermet
18. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
19. Cartier C de Cartier wedding band, rose gold, diamond
20. Hermès Pop H pendant white
