CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for November 2021 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- November 2021 shows month-on-month position movements from the October Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches November 2021
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Wuliangye Crystal 52%
5. Chivas Regal 12 Year Old
6. Martell Cordon Bleu
7. Chivas Regal 18 Year Old
8. Kweichow Moutai Special Edition Year of the Dog
9. Hennessy XO 2021 Chinese New Year’s Edition
10. Martell XO
11. The Macallan 18 Year Old
12. Royal Salute 21 Year Old
13. Suntory Hibiki 21 Year Old Japanese Blended Whisky
14. Martell Cordon Bleu Extra
15. Bowmore 18 Year Old Single Malt Scotch Whisky
16. The Macallan Enigma
17. Royal Salute The Treasured Blend 25 Year Old
18. Bowmore 15 Year Old Single Malt Scotch Whisky
19. Martell Cordon Bleu Epic Voyage Edition
20. Hennessy XXO
At a glance: Makeup
- November 2021 shows month-on-month position movements from the October Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches November 2021
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Tom Ford Lip Colour #80
4. YSL Fusion Ink Cushion Foundation #B20
5. Dior Addict Lip Glow Color Awakening Lip balm #001
6. Estée Lauder Futurist Aqua Brilliance #1C1
7. Tom Ford Eye Color Quad Eyeshadow Palette #04
8. Estée Lauder Double Wear Stay-in-Place Makeup #17
9. Givenchy Prisme Libre Loose Powder #5
10. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
11. Nars Light Reflecting Setting Powder
12. YSL Touche Eclat le Teint Crème
13. Estée Lauder Double Wear Makeup Duo #17
14. Giorgio Armani Designer Lift Foundation #3
15. YSL All Hours Foundation Matte #B10
16. Lancôme Absolue Fluid Foundation #100
17. YSL Rouge Volupté Shine #46
18. Cosme Decorte Face Powder #011
19. MAC Matte Lipstick #602
20. Shu Uemura Unlimited Breathable Lasting Foundation
At a glance
- November 2021 shows month-on-month position movements from the October Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches November 2021
1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate
3. SK-II Facial Treatment Essence 330ml
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
5. Lancôme Tonique Confort
6. La Mer Crème de la Mer 60ml
7. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
8. Clé de Peau Beauté Correcting Cream Veil
9. Kiehl’s Rare Earth Deep Pore Cleansing Masque
10. Lancôme Advanced Génifique Youth Activating Face Serum
11. Estée Lauder Advanced Night Repair Duo
12. Sisley Ecological Compound 125ml
13. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
14. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
15. Shiseido Ultimune Power Infusing Concentrate Set
16. Kiehl’s Ultra Facial Cream
17. Clarins Double Serum Complete Age Control Concentrate Duo
18. SK-II GenOptics Aura Essence Serum
19. IPSA The Time Reset Aqua W
20. Decorté Vita De Rêve
At a glance
- November 2021 shows month-on-month position movements from the October Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches November 2021
1. YSL Black Opium edp
2. Chanel Bleu de Chanel edp
3. Byredo Rose of No Man’s Land edp
4. Chanel Chance Eau Tendre edt
5. Tom Ford Oud Wood edp
6. Chanel Bleu de Chanel Homme Spray edt
7. Jo Malone London Wild Bluebell edc
8. Chanel Coco Mademoiselle edp
9. YSL Libre edp
10. Chanel Chance Eau Tendre edp
11. Chanel Gabrielle edp
12. Acqua di Parma Mirto di Panarea edt
13. Serge Lutens La fille de Berlin edp
14. Bulgari Pour Homme edt
15. Chanel No. 5 edp
16. Byredo Accord Oud edp
17. Chanel Gabrielle Hair Mist
18. Hermès Terre d’Hermes edt
19. YSL Mon Paris edp
20. Le Labo Santal 33 edp
At a glance
- November 2021 shows month-on-month position movements from the October Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches November 2021
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Tube Assorted 400g
4. Lindt Assorted Napolitains Carrier Box 250g
5. Nestlé Classic Mint Chocolate Thins 400g
6. Toblerone Tiny Milk Bag Gold
7. Guylian Master’s Selection Giftbox Gold 240g
8. Milka Pencil Case 200g
9. Lindt Tablet Silver Dark Hazelnut 300g
10. Godiva Milk Chocolate Carré Collection 36pcs 190g
11. Godiva Dark Chocolate Assortment
12. Toblerone Crunchy Almonds 360g
13. Godiva Gold Discovery 165g
14. Godiva Gold Ballotin 210g
15. Godiva Truffles 16pc 230g
16. Nestlé Swiss Dark Chocolate Tablet 300g
17. Godiva Tablet Dark Chocolate 72% Almond 100g
18. Godiva Dark Chocolate Truffles
19. Godiva Pecan Chocolate Chip Sablés 60g
20. Toblerone Milk Gold 360g
At a glance
- November 2021 shows month-on-month position movements from the October Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches November 2021
1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Rolex Submariner Date Oyster 41mm, Oystersteel
3. Cartier Tank Solo Small Model, quartz movement, steel leather
4. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
5. Chopard Happy Sport 30mm Automatic, ethical rose gold, stainless steel, diamonds
6. Cartier Ballon Bleu de Cartier 33 mm, steel leather
7. Cartier Ballon Bleu de Cartier 33 mm, steel, diamonds
8. Rolex Deepsea Oyster 4mm Oystersteel
9. Cartier Ballon Bleu de Cartier 33mm, steel
10. Cartier Ballon Bleu de Cartier 28 mm, steel pink
11. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
12. Omega Co‑Axial Chronometer 32.7 mm Steel, red gold on steel
13. IWC Portugieser Chronograph
14. Jaeger-LeCoultre Master Ultra Thin Moon
15. Rolex Day-Date 36, Oyster, 36 mm, yellow gold
16. Jaeger-LeCoultre Rendez-Vous Night & Day Small, 29mm, stainless steel, diamonds
17. Rolex, Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
18. Rolex GMT-Master II,Oyster, 40 mm, Oystersteel
19. Jaeger-LeCoultre Duometre Chronographe, pink gold, 42mm
20. Rolex Datejust, Oyster, 28 mm, Oystersteel and Everose gold
At a glance
- November 2021 shows month-on-month position movements from the October Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches November2021
1. Louis Vuitton Non Speedy
2. Louis Vuitton NéoNoé Rose Poudre
3. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black
4. Louis Vuitton Neverfull MM Beige
5. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
6. Louis Vuitton Mini Dauphine
7. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
8. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
9. Chanel 19 Handbag Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal Black
10. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
11. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
12. Louis Vuitton Pochette Métis Monogram Reverse Canvas
13. Louis Vuitton Pochette Accessoires
14. Louis Vuitton Pochette Métis Monogram Reverse Canvas
15. Chanel Mini Flap Bag with Top Handle Grained Calfskin & Gold-Tone Metal Black
16. Louis Vuitton Nano Noe
17. Louis Vuitton Dauphine MM
18. Gucci GG Marmont matelassé mini bag, black leather
19. Louis Vuitton Pochette Felicie M61276
20. Louis Vuitton Petit Sac Plat
At a glance
- November 2021 shows month-on-month position movements from the October Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches November 2021
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
4. Bvlgari B.zero1 Necklace, chain, small pendant, rose gold
5. Cartier, Love necklace, 2 diamonds, yellow gold
6. Bvlgari B.zero1 Necklace, rose gold, diamonds
7. Tiffany T smile pendant in rose gold, small
8. Bvlgari Divas’ Dream necklace, rose gold, all diamond
9. Tiffany T Smile Pendant, yellow gold
10. Cartier Love bracelet, rose gold
11. Cartier Love wedding band, rose gold
12. Cartier wedding band pink gold, diamond
13. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
14. Cartier Love bracelet, SM Rose gold
15. Bvlgari Divas’ Dream necklace, rose gold, one diamond, carnelian
16. Cartier Love necklace, 18kt rose gold
17. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
18. Cartier Love bracelet, 4 diamonds, rose gold
19. Cartier Love bracelet, small model, 6 diamonds, rose gold
20. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, mother-of-pearl
