USA. Departure Media – a 100% woman-owned business and the largest prime ACDBE advertising concessionaire in the US – has secured Columbus Airport in Georgia as a new client.
It follows the company being awarded a five-year contract at St. Pete-Clearwater International Airport in Florida earlier this year.
Columbus Airport is owned and operated by the Columbus Airport Commission and is the fourth-largest airport in the state of Georgia. Last autumn, the airport unveiled a renovated, two-storey terminal, the result of a US$20.8 million improvement programme.
The infrastructure upgrade at Columbus Airport helped it to attract a second commercial carrier, American Airlines, last year. The country’s largest airline began offering non-stop services to and from Charlotte Douglas International Airport and Dallas Fort Worth International Airport in October 2021.
The airport expects the additional services to increase traffic from 100,000 annual passengers to 150,000–175,000 by 2023.
Departure Media’s new advertising contract with the airport takes its client roster to 12 airports across the US.
Departure Media Founder and CEO Leslie Bensen said: “We’re thrilled to be selected as Columbus Airport’s first advertising concessionaire. Columbus Airport’s recent renovations and addition of service provided by American Airlines are positive changes and timely for the launch of an exciting, new terminal advertising programme.
She added: “We will offer static and digital advertising opportunities to companies interested in reaching this highly sophisticated and sought-after target audience.”
Columbus Airport Director Amber Clark said: “Departure Media’s track record of developing and expanding airport advertising programmes throughout the country gave us the confidence to embark on this new programme.
“Our vision as the hometown airport is to provide large airport services and amenities with a personal touch, and this is one more way we are achieving that.”
