USA. Airport advertising specialist Departure Media has secured an exclusive advertising agreement with Des Moines International Airport in Iowa.
The firm is now managing the design, implementation, sales and maintenance of the advertising programme across the airport terminal.
This collaboration marks Departure Media’s debut in the Iowa market as the company expands its presence in the Midwest.
Its other clients in the region include Kansas City International, Peoria International, Cincinnati/Northern Kentucky International and Dayton International airports.
Departure Media aims to create more opportunities for local and regional advertisers as part of its advertising programme which launched in November 2023.
Shortly after beginning the official contract with Des Moines International, the Departure Media team updated advertising inventory – including digital displays and introduced tailored campaigns to highlight local festivals and conferences.
The out-of-home advertising company has welcomed eight new advertisers and renewed contracts with all existing advertisers.
Departure Media Founder & CEO Leslie Bensen commented: “This new partnership cements our growing presence in the Midwest and the relationships we’ve been building with airports across the region.
“This is an exciting time for Des Moines International Airport and Departure Media since it is an era of growth for both of us. With plans to expand and rejuvenate the airport, it’s particularly gratifying to be working alongside them.
“Using our capabilities as a specialist in working with mid-sized airports, we look forward to drawing on our creative ability to improve the experience of passengers at Des Moines International.
“We’re committed to showcasing the local community of the airports we work with, and we’re certain our advertising programme at DSM will do much to help the city offer a warm welcome to passengers from across the country.”
Des Moines Airport Authority Director of Finance Ni Wagner said: “Our confidence in Departure Media stems from their proven track record managing successful advertising programmes in airports like ours.
“We believe their customised and forward-thinking approach will serve local businesses and the traveling public well, and we look forward to working together.” ✈
