Welcome to the latest edition in the Moodie Davitt Spotlight Series eZine, our fourth in a series that highlights the creativity and storytelling prowess of Bowmore Single Malt Scotch Whisky.
To mark this memorable launch, Bowmore is making over The Moodie Davitt Report homepage with a striking visual identity that reflects the spirit and aesthetics of Designed by Aston Martin.
Last year we placed our spotlight on the inaugural Designed by Aston Martin collection, a remarkable range of single malt Scotch whiskies born from the compelling partnership between Bowmore and luxury car brand Aston Martin.
The global travel retail-exclusive range comprises three outstanding single malt whiskies which have proved of huge appeal to fans of both British houses.
Now, we tell the story of that collaboration’s second chapter. We also shine the spotlight on the ARC-52, which Bowmore describes as ‘the pinnacle’ of its partnership with Aston Martin.
Art, engineering, balance and precision are just some of the themes that underpin this latest collaboration, which promises an exciting progression from the inaugural release. Beam Suntory Global Travel Retail Managing Director Ashish Gandham discusses this ‘levelling up’ of innovation, storytelling and partnership in a fascinating interview.
Elsewhere, Beam Suntory Global Travel Retail Marketing Director Manuel González Soto talks insightfully about the spirits house’s cohesive and imaginative brand-building approach to travel retail.
The second release once again features the Bowmore 10, 15 and 18 Year Olds. However, this time it was inspired by three outstanding but very different cars in Aston Martin’s rich motor-heritage: the Aston Martin 1922 GP TT2, AM V8 and Aston Martin 1959 DBR4. Each pairing tells a different tale of ingenuity and innovation.
In these pages, Bowmore Master Distiller Ron Welsh reveals his expert take on the craftsmanship behind the new expressions.
At first glance, Designed by Aston Martin Series 2 may seem simply a sequel to the original release. Take a closer look and it is far more than that, as this exhilarating marriage slips, as it were, into top gear.
From the collection’s striking visual language to its ambitious roll-out plans, all brought to life here, we hope that these pages flow as smoothly as a fine Bowmore whisky and that the ride is every bit as exciting as that behind the wheel of an Aston Martin.
The Moodie Davitt Report Brands Editor & Digital Marketing Manager Hannah Tan-Gillies
