Designed by Aston Martin – Bowmore to release final edition in acclaimed travel-exclusive collection : Moodie Davitt Report

Bowmore Islay Single Malt Scotch whisky has unveiled the final release of its global travel retail-exclusive collection, Designed by Aston Martin. The collection unites Bowmore’s dedicated channel range with some famous names from the ultra-luxury car marque.

Bold and elegant: The 10, 15 and 18 Year Old expressions in the new Designed by Aston Martin collection

The new collection will be brought to life from July through activations in key airports including London Heathrow, Frankfurt, Istanbul, Taiwan Taoyuan, Dubai and Hong Kong, as well as in Hainan Island offshore duty free.

Since launching in 2021, this collaboration has featured a range of bold, limited-edition bottle and pack designs. In this final series, the existing Bowmore 10, 15 and 18 Year Old single malts provided the inspiration to Aston Martin’s design experts, to select specific car designs and stories to align with the distinctive character of each of the whiskies.

Each whisky in the acclaimed collection chimes with the values of a famous name from the Aston Martin range

Beam Suntory said: “The bold character of Bowmore 10 Years Old aligns with the Aston Martin 1923 Razor Blade, to collectively tell the story of a passion and vision, where strength of character and intensity play a crucial role. Its depth of flavour and bold notes are created from exceptional ageing in Sherry Oak casks, resulting in a ‘spicy’ take on the signature fruity, smoke of Bowmore.

“The Aston Martin 1923 known as Razor Blade was built with a clear goal in mind – to break world records for 1.5 litre cars in exceeding the 100mph speed barrier. With its striking aerodynamic body, designed by British aviation manufactures de Havilland, this car was born to race. Using ground-breaking technology, Aston Martin’s creation embodies a distinctly bold and confident move of its time, and 100 years since its inception, this car has firmly solidified its place in the history of Aston Martin.”

For the launch of the first and second collections in the Aston Martin series, The Moodie Davitt Spotlight Series eZine highlighted the creativity and storytelling prowess of Bowmore Single Malt Scotch Whisky. Click on the images above and below to access our stories on these previous editions.

The Aston Martin DB4 and Bowmore 15 Year Old are said to capture elegance in a synchronised vision of their creation, story and characters. “Sophistication and flair underlie the essence of the partnership, elevating its look with a stylish and refined edge. Offering a pure interpretation of a design of its time, the 1958 DB4 symbolised a design milestone for Aston Martin, with the introduction of its Italian-inspired ‘Superleggera’ chassis.

“From ground-breaking disc brakes on all four wheels to the iconic front wing vents with their distinctive polished blade, its elegance embodies both performance and style. This perfectly pairs with the Bowmore 15 Year Old, a true spirit of opulence, combining first fill bourbon casks and hogsheads. It is defined by sweetness, reminiscent of Italian desserts and Italian Amalfi lemon and honey, providing an enriching journey of flavour discovery.”

The complexity of the Aston Martin DB9 aligns with the balance and depth of the Bowmore 18 Year Old. “Signifying a new era for Aston Martin, the DB9 (2003) is one of the most standout Aston Martin innovations of all time and showcases a complexity of engineering with the perfect balance of 50/50 weight distribution front to rear – almost unheard of in road cars.

“Likewise, Bowmore 18 Year Old is rare and complex from time spent nurturing in the finest Oloroso and PX Sherry Casks. With its rich dark appearance, the complex layers of flavours seamlessly combine dark chocolate, treacle toffee and peat smoke roasted coffee, making this single malt velvet a delectable and memorable taste experience.”

Beam Suntory Brand Marketing Director GTR Manuel Gonzalez said, “We’re thrilled to reveal the final Designed by Aston Martin set in the trilogy, unifying our exclusive travel retail whiskies with the flair and innovative nature of Aston Martin’s design team. Due to the ongoing success of the previous Aston Martin series, we know this collaboration largely appeals to our consumers passing through the GTR channel, offering them the chance to engage and discover the Bowmore range.”

In-store the experience explores the concept ‘Made to Move You’ using ‘cymatics’ technology to allow consumers to create their own bespoke ‘emotive pulse’. Cymatics technology is a liquid vibration that creates alluring patterns, energy, and light. Shoppers can create their own emotive pulse with cymatics and discover which of the pulses best represents each of the ‘Designed by Aston Martin’ collection.

Gonzalez added: “Disruptive, alluring and highly memorable, the Bowmore team have excelled themselves with this new cymatics experience. Personal to each consumer, we are truly pushing the boundaries of creativity, meeting the traveller’s demand for dynamic and engaging experiences whilst staying true to the ethos and spirit of the Bowmore and Aston Martin brands.”