Designer Parfums has acquired the DDF skincare business previously owned by Procter & Gamble.
“We have taken the strategic step of entering into the premium skincare market and are delighted to be taking this first step through the acquisition of the DDF business,” commented CEO Dilesh Mehta.
“DDF’s range of products and product efficacy is consistently acknowledged to be a leader in its field. It has a very loyal customer base in the USA and beyond and we plan to bring these well-loved products to new markets to ensure they are accessible.”
Going forward, Designer Parfums will work with cosmetic dermatologist Dr Howard Sobel, who founded the brand in 1991. Sobel will play a more instrumental role in the marketing and innovative development of both present and future cosmeceutical products, the company explained.
For more information visit www.ddfskincare.com
Note: Designer Parfums is a company within the Shaneel Enterprises Group which specialises in the creation and development of luxury brands. Brands currently owned or licensed to Designer Parfums include GHOST, Jean Patou, SCHERRER, Aigner Parfums, PORSCHE DESIGN and Worth Paris.
[houseAd5]
