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Marco Gadola: “Sydney and Melbourne are two vibrant, colourful cities – a perfect match for Desigual” |
AUSTRALIA. Spanish fashion house Desigual is set to make its Australian debut with LS travel retail Pacific in October.
Two stores will be opened, in Sydney Airport Terminal 2 and Melbourne Airport’s new Terminal 4, respectively – the first stand-alone Desigual stores in Australia.
LS travel retail described the alliance as an exciting development for both companies as they seek to expand their presence in luxury travel retail.
Desigual, firmly focused on female fashion, is known for its bright product offer, colourful multi-cultural approach and effervescent store designs
Desigual stores will make a “vibrant and welcome” addition to each of the domestic terminals, LS travel retail said.
LS travel retail Pacific CEO Matthieu Mercier said: “We are enormously pleased to be bringing this dynamic fashion brand to the Australian travel retail market. Desigual is a vibrant addition to our portfolio of partner brands, and will certainly go a long way to seeing the “˜life is cool’ spirit in Sydney and Melbourne when the new stores open later this year.”
Desigual Head of Travel Retail Marco Gadola said: “Sydney and Melbourne are two vibrant, colourful cities – a perfect match for Desigual. We’re extremely excited to open our first two boutiques in Australia and see great potential in this region.
“Our partnership with LS travel retail continues to go from strength to strength as we work together to seek new opportunities in travel retail. We look forward to opening our doors to shoppers and bringing our unique proposition to Australian travel retail later this year.”
Desigual entered travel retail four years ago, since opening over 180 doors. The house is keen to build significantly on its mono-brand boutique strategy.
NOTE: Look out for a major profile of Desigual by The Moodie Report in coming days.
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Desigual’s first travel retail exclusive bag range was unveiled last year in Cannes |
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Desigual’s portable, pioneering pop-up concept, The HappyBox |
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Desigual’s HappyBox pop-up as seen at Larnaca Airport |
