Desire Fragrances appoints Patrizio Stella as Chief Executive Officer

Desire Fragrances has appointed Patrizio Stella as Chief Executive Officer.

The highly-experienced fragrance and beauty executive, whose career includes top management positions with Bvlgari, Parfums Christian Dior, LVMH Italia and Chopard Parfums, will spearhead the group’s mission to accelerate growth and forge new brand partnerships.

Patrizio Stella joins Desire Fragrances as the group eyes expansion and new brand collaborations

Desire Fragrances has over 30 years’ experience in manufacturing, designing, marketing and distributing fragrances, beauty and lifestyle products.

Its brand portfolio includes Liu Jo, Alfa Romeo, Tonino Lamborghini, Sergio Tacchini and Petite Beauté which specialises in children’s fragrance and bath and body products.

New product launches highlighted during the TFWA World Exhibition in Cannes earlier this month included an extension to the Liu Jo Fragrance Mist collection, with newcomers Fabulous Orchid and Sweet Carnation.

Desire Fragrances also revealed three new Head perfumes for men.

Argentinian tennis ace Diego Schwartzman is heading the campaign supporting the release of the new Head fragrances
Food & Beverage The Magazine eZine