HONG KONG, CHINA. DFS Group has partnered with China Southern Airlines (CSA) to create what DFS called a landmark collaboration between a luxury travel retailer and a Mainland Chinese airline.
The programme allows members of the DFS CIRCLE loyalty programme and CSA’s frequent flyer programme, Sky Pearl Club, to indulge in generous travel shopping rewards while enjoying VIP benefits.
DFS CIRCLE’s Ambassador, Diamond and Platinum tier members can wait in comfort for flights at CSA Mainland China airport lounges provided free of charge or at a preferential rate. Members enjoy discounted seat selection and extra baggage allowances.
After signing up as DFS CIRCLE members, Sky Pearl Club Platinum members will be offered reciprocal access to DFS’s in-store Prestige Lounges – the travel retailers’ exclusive shopping havens for top-tier members.
Additionally, Sky Pearl Club members across all tiers simply need to present their CSA boarding passes to access a world of DFS CIRCLE shopping privileges, including instant rebates, gifts-with-purchase and complimentary services when shopping at select DFS stores globally.
“We are embarking on an extraordinary partnership with the airline industry, redefining the luxury travel experience for discerning travellers,” said DFS Group Vice President of Partnership and Travel Trade Marketing Roger Qiu.
“DFS is committed to providing unparalleled, personalised service to our customers every step of the way. By integrating every aspect of the journey, from flight booking and lounge services, to airport and downtown shopping, we aim to create seamless and opulent retail and travel experiences that add exceptional value to our customers and partners.”
This partnership commences imminently, with all customers invited to join DFS CIRCLE before 31 May and earn up to 3,500 DFS CIRCLE points.
China Southern Airlines X DFS member-exclusive benefits and shopping offers are available at DFS stores in Hong Kong, Macau, Chongqing, Hanoi, Bali, Sydney, Auckland, Queenstown, Los Angeles and San Francisco before 30 June. ✈
