HAWAII. DFS Galleria Waikiki has unveiled its new-look Beauty World following a major renovation, transforming the 19,000sq ft area into a multi-sensorial shopping experience.
Hailed as the largest cosmetics department in Hawaii, DFS Beauty World offers more than 50 of the most coveted brands in beauty and over 6,000 individual items.
Leading names include Dior, Chanel, Lancôme, Estée Lauder, Clinique, MAC, Benefit and Bobbi Brown. Brands exclusive to DFS Beauty World in Hawaii include Paul & Joe, Anna Sui and Helena Rubinstein.
The revamp sees DFS adding new brands to its specialist BeautyLab concept, which features the latest in cosmeceuticals, anti-aging skin care and organic cosmetic brands. New additions include New York brand Bliss and Korres from Greece.
Individual brand boutiques now provide a personal setting for consumers to shop, get expert consultations, demonstrations and make-overs from each brand’s beauty experts. These studio spaces allow for focused brand consultations and personal one-on-one interactions with the make-up professionals, DFS said.
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Casual at-counter beauty events will showcase new product demos and make-up tips, while the dedicated “˜Event Pad’ offers a platform to spotlight international make-up artists and special guest appearances.
DFS will also make use of up-to-the-minute interactive technologies to present the latest beauty products, including multiplex TV monitors streaming branded beauty content. Digital diagnostic tools offer on-site consultations and expert advice on finding the perfect products for individual skin types and the best make-up colours to complement individual styles.
In addition, DFS Beauty World will showcase the world’s first Estée Lauder kiosk displaying product information in three languages – English, Japanese and Chinese.
Multilingual staff will be on hand to attend to international travellers.
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DFS Galleria Waikiki, located in the heart of Waikiki |
ABOUT DFS GALLERIA WAIKIKI
The 175,000sq ft DFS Galleria Waikiki includes other shopping experiences, such as the brand new Waikiki Luxury Walk and the all-luxury Duty Free floor. DFS Galleria Waikiki is located in the heart of Waikiki and is open daily from 9am to 11pm.
Waikiki Luxury Walk is located on the first floor and features branded boutiques such as Burberry, Chloé, Coach, Emporio Armani, Loewe, Marc by Marc Jacobs, Emilio Pucci, Ralph Lauren and See by Chloé. There is also a Food Hall and Starbucks on this level.
The second floor carries perfumes and cosmetics, fashion apparel, handbags and accessories, sunglasses, and Hawaiian jewellery.
The third floor is the duty free level, consisting of designer boutiques, fine watches and jewellery, fashion apparel, fashion jewellery, handbags and accessories, ties and scarves, as well as liquor and tobacco at tax free prices.
The three floors are accessible to everyone, but only consumers travelling on a non-stop international flight from Honolulu International Airport are allowed to purchase duty free items.
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