VIETNAM. DFS Group has reopened its stores at Hanoi Noi Bai International Airport (NIA), now co-branded with the airport company as DFS x NIA. DFS has operated at the airport for 15 years.
With NIA, its long-time strategic partner in Vietnam, DFS celebrated the reopening of stores across the departures and arrivals terminals on 26 July.
VIPs and business partners attended a ribbon-cutting ceremony and festive event that featured curated door gifts, live music performances, a fresh flower cart and spirits and wine tastings in the store.
In celebration, the store was also decorated with striking images of bamboo, a traditional Vietnamese symbol that represents the resilience and bravery of the country’s people.
The new co-branded partnership covers seven stores and 1,700sq m of retail space in both the departures and arrivals terminals. DFS offers more than 200 brands including beauty names such as Jo Malone, SK-II, Chanel, Dior, Prada, Gucci and Tiffany; spirits brands such as Moët Chandon, Hennessy and limited-edition Macallan products; watch brands such as Longines and popular local Vietnamese snacks and gifts.
“We are excited to celebrate the long-awaited reopening of our stores at the same time as launching our new co-branding with Noi Bai International Airport as NIA x DFS,” said DFS Group Managing Director Asia South Andrea Crippa.
“Noi Bai International Airport is the largest airport in Vietnam [in terms of capacity -Ed] and a key gateway for travellers. The NIA x DFS stores demonstrate our commitment to our long-term strategic partner and our continued promise to delight our customers with prestigious, world-class luxury brands and unforgettable services.”
“We believe that the launch of the new brand NIA x DFS at Noi Bai International Airport will contribute to increasing brand recognition among passengers, fostering trust for them to do their shopping here,” said NIA Deputy CEO Ms Nguyen Thi Kim Ngan.
The reopening and co-branding celebrations will feature special offers and events for the next month. Through to 31 August, visitors to the NIA x DFS stores can redeem an exclusive Hanoi canvas tote bag upon spending US$150 in-store. In addition, the retailer is hosting complimentary spirits and wine tastings in-store through its Spirits and Wine Ambassadors.
The stores are open daily from 7am to 1am.
