INTERNATIONAL. DFS Group has launched its annual ‘Give Joy’ campaign to celebrate the holiday season. From now through to the end of December, customers can discover its World of Wonder promotion at participating downtown T Galleria locations worldwide or online at DFS.com.
The retailer pledges to offer “an exciting array” of products across its luxury pillars – Beauty & Fragrances, Fashion, Food & Gifts, Watches and Jewellery and Wines & Spirits. Shoppers can find gifts with the help of DFS’ curated gift guides.
In-store activations include tree lighting ceremonies, wreath workshops, bubble catchers and more. In addition, upon making a purchase, customers can receive an exclusive DFS Bauble DIY Kit to create and personalise their own holiday ornament.
From 1 December, visitors to T Galleria by DFS, Hong Kong, Canton Road can enjoy the festive World of Wonder pop-up experience which takes them through six wonders of the holiday, including an advent calendar filled with plenty of surprises.
Shoppers are also invited to join the DFS holiday livestream on 16 December (HKT 7:00-9:00pm) on the DFS Macau WeChat Mini Program for a preview of gifting choices.
DFS Group President Merchandising Christophe Marque said: “This holiday season we invite our customers to rediscover the joys of the holidays and celebrate the simple moments of joy together with their loved ones. Near or far, we hope to bring excitement and create inspiring moments of joy for our customers wherever they may be.”
