HONG KONG/MACAU, CHINA. DFS Group has launched its October Golden Week campaign, giving shoppers in Hong Kong and Macau a chance to win prizes worth over HK$3 million (US$385,000).
Starting yesterday (26 September) and running until 7 October, the ‘Shop Your Way to Ultra-Luxury’ campaign includes exclusive lucky draws and a series of limited-time offers across key DFS stores.
Prizes are available for shoppers who spend HK$888 (US$114) or more in a single transaction at participating DFS stores across Hong Kong and Macau. These include DFS Hong Kong, Causeway Bay; DFS Hong Kong, Canton Road; DFS Macau, Four Seasons; DFS Macau, City of Dreams and DFS Macau, Galaxy. Customers are invited to present their qualifying receipts to scan a QR code at pop-up counters.
This will reveal potential winnings as part of the exclusive lucky draws open to DFS CIRCLE members, with on-the-spot registration available for shoppers who wish to join the programme.
Key prizes include:
- Business Class round-trip tickets to Paris for two
- 1 million DFS CIRCLE points, equivalent to HK$100,000 (US$12,860) in shopping credit
- One-night stay in a luxury hotel suite with limousine transfer
- Helicopter tour over Hong Kong, including fine dining for two
- Two-hour private photoshoot aboard a Victoria Harbour cruise
Beyond the prize draw, shoppers can enjoy up to 30% off fashion & accessories and 20% off beauty products across DFS Group’s stores in Hong Kong and Macau.
Other prizes include Jetsetter Perks, where luxury travellers can sign up for DFS CIRCLE, the brand’s global loyalty programme, to access exclusive offers. These include 5% off at Elephant Grounds in DFS Hong Kong, Causeway Bay; ticket redemption for teamLab Future Park Okinawa using DFS CIRCLE points; and up to 7% off global travel bookings through the Klook WeChat Mini Program.
Additionally, UnionPay cardholders can enjoy up to -5% instant discount until 26 October, while Bank of Communications cardholders can receive a 5% credit rebate and Mastercard holders can benefit from up to 8% credit rebate, valid until 31 December.
In addition, shoppers in Macau can earn up to HK$80,000 (US$10,300) in coupon rebates with eligible spending at DFS Macau locations including Shoppes at Four Seasons, City of Dreams, and Galaxy, until 7 October. ✈
