DFS launches Rimowa limited edition with eye-catching pop-up store in Hong Kong

HONG KONG. DFS Group and German luxury luggage brand Rimowa have marked the launch of the brand’s Off-White limited-edition collection with a dedicated pop-up store and event at T Galleria by DFS, in Canton Road, Hong Kong. The pop-up is open to the public from 25-28 October.

The striking Canton Road pop-up features a luggage carousel-style design inspired by the collection’s recent launch event in New York.

The pop-up was inspired by the luggage carousel-style design created by Virgil Abloh for the collection’s launch at cultural festival Hypefest in New York earlier this month. The showcase included the latest limited-edition collection of ‘See Through’ luggage, including the Black transparent case with black wheels, handles and accents and the White transparent model featuring white wheels, handles and accents.

Wheels in motion: The DFS Group team attending the event included (left to right) Assistant General Manager Canton Road Michelle Ng; Chairman & CEO Ed Brennan; Assistant General Manager Canton Road Poyi Liao; Merchandise Manager Sunglasses and Travel Audrey Fitte; Director Merchandising Fashion Jason Blejwas and Chief Financial Officer Zac Coughlin.

The event gathered more than 120 VIPs, customers, media and Hong Kong socialites, among them Faye Tsui, Declan Chan, Elly Lam, Antonia Li, René Chu and Bird Tse. Guests also encountered an interactive photo booth and music by DJ Arthur Bray from Yeti Out.

In a spin: Rimowa DJ Arthur Bray from Yeti Out played for the 120 guests, which included customers, media, influencers and Hong Kong socialites.

The Off-White x Rimowa ‘See Through luggage pieces are based on the Rimowa Essential. Their see-through design means they have no interior lining and instead include a Flex-Divider system in black or white, a black or white case cover with the Off-White striped design, and a set of black or white cotton ‘Miscellaneous’ bags for packing.

The cases are fitted with Rimowa’s silent Multiwheel system for manoeuvrability, TSA combination locks, a new custom Off-White luggage belt, and an exclusive transparent amenity kit containing an additional set of orange wheels.

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