INTERNATIONAL. DFS Group will celebrate Lunar New Year 2018, The Year of the Dog, with a series of promotions, exclusive offers and interactive activities at selected T Galleria and DFS stores throughout February. Chinese New Year is celebrated on 16 February.
The 2018 Happy Lunar New Year campaign features a range of exclusive offers from the retailer’s Give Joy Together gift guide.
DFS President Merchandising and Consumer Marketing Sibylle Scherer said, “Our gift guide showcases all that is fun about giving and sharing, offering our customers the chance to show their appreciation to their loved ones, or treat themselves to something special this Lunar New Year.”
In-store activities include ‘DFS Game’, a Pokémon Go-inspired game featuring the DFS Lunar New Year dog character Lolo, who will lead customers to ‘catch’ incentives, experiences or blessings in-store.
The game will be available at T Galleria by DFS stores in Canton Road and Causeway Bay, Hong Kong; Angkor, Cambodia; Hawaii and Sydney.
Other activities include ‘Catch Your Luck’, a Fortune Tree and a Wishing Tree with lucky prize envelopes. A personalised charm giveaway set will be offered to customers who take advantage of DFS Give Joy Together promotions.
DFS 2018 Lunar New Year exclusives include items from Tiffany & Co., Burberry and Coach. The new Marc Tetro Westie and Boston Terrier cosmetics and tote bag range, symbolising the Year of the Dog, are available exclusively for Hong Kong shoppers.
