CHINA (MACAU). Luxury travel retailer DFS Group celebrated the opening of its latest T Galleria by DFS store in Macau at the spectacular Shoppes at Londoner retail area of The Londoner Macao. A ribbon-cutting ceremony and celebration event – complete with British elements – was attended by brand and media partners, social media influencers and VIP guests.
The store is set in more than 22,000sq ft of space and features more than 120 of the world’s leading and emerging brands. These include 50+ beauty brands, 36 watches and sunglasses brands, and 40+ kids’ fashion and toys brands.
T Galleria by DFS at The Londoner Macao is located within the rebranded and expanded Shoppes at Londoner, which was recently honoured as the ‘Most Innovative Retail & Tourism Destination 2022’ at the Global RLI Awards 2022.
The Londoner Macao is a British-inspired integrated resort in the heart of Macau’s Cotai Strip. As reported, the design inspiration of Shoppes at Londoner is drawn from London’s Oxford Street, one of Europe’s busiest and best-known shopping destinations.
During the event, guests took a virtual trip to London and saw British military-inspired drum and flag performers at the store, which simulated a Changing of the Guard ceremony at Buckingham Palace.
The new DFS store in The Londoner Macao has a very strong beauty focus, featuring a new concept called The Beauty Collective. This showcases ‘trendy’ and emerging brands such as Malin+Goetz, Dr. Barbara Sturm and Tata Harper – all of which are exclusively available at DFS within the entire Macau travel retail network.
These can be found alongside well-known British beauty including Burberry, Creed, Jo Malone London and Miller Harris, as well as DFS’ first-ever Penhaligon’s counter.
An exclusive Burberry Odyssey pop-up is also available for customers to try on the latest Burberry beauty products using augmented reality (AR) at the virtual beauty studio, as well as through live makeup demonstrations.
For a minimum spend, guests can receive an exclusive DFS holiday set or personalised Burberry charm and try their luck at the interactive games for a chance to win additional gifts.
In the fashion, watches and sunglasses section, guests can have their pick among 36 brands available across the three categories.
The store also houses DFS’ first-ever cross-category kids’ area with a playful interior reflective of the famous London Underground transport system. An array of top British brands are available, including Alexander McQueen, Jellycat, and Papinee.
DFS Group Managing Director Macau Johan Pretorius said: “We are proud to continue to raise the retail bar in Macau with our latest opening at The Londoner Macao, giving us the chance to showcase the best of British brands for our customers. With this incredible array of beauty products, we are thrilled to bring London to Macau and once again demonstrate our leadership in innovative and exciting retail.”
Las Vegas Sands Corp. Executive Vice President of Global Retail David Sylvester said: “We are delighted to welcome DFS’ newest store to Shoppes at Londoner and continue our long-term partnership. With a focus on authentic British brands and kids’ elements, the new store perfectly complements The Londoner Macao’s British-inspired ambience and offerings.
He added: “It also helps realise our vision of building a family mall that has a luxury shopping experience with a mix of premium lifestyle components.”
From now through to the end of the year, guests who visit and shop at the new store can participate in an exclusive digital draw for a chance to win exciting prizes.
In addition, a fun-filled calendar of kids’ workshops and activations are taking place throughout the store across November and December.
