 |
Travel exclusive: Johnnie Walker Blue Label The Casks Edition |
Diageo has launched Johnnie Walker Blue Label The Casks Edition, described as a bold, limited-edition, global travel exclusive version of its blended Scotch whisky.
Made using some of Diageo’s rarest casks – each noted for their intensity and depth of flavour – this special edition, bottled at 55.8%abv, has intensified wood flavours, according to the drinks giant.
The product is available from May 2012 in selected travel retail stores for a recommended retail price of US$300 for a one-litre bottle.
Johnnie Walker Master Blender Jim Beveridge said: “This limited edition is a chance to enjoy the remarkable experience of Johnnie Walker Blue Label in a new way. Only one in 10,000 of our casks have sufficient character for Johnnie Walker Blue Label and in creating this special edition we really wanted to showcase the incredible flavours that come from the casks themselves.
“The flavours drawn from these carefully selected casks have intensified to produce a robust and powerfully flavoured blended Scotch whisky that has rich woody notes, deep smoke, traces of spice, and a long, lingering oak finish.”
Produced in limited quantities and blended in small batches, the blend was developed as a contemporary expression of the powerful 19th Century character pioneered by the Walker family, created for connoisseurs who seek new depths of flavour, the company said.
Diageo Global Travel & Middle East Marketing Director Steve White commented: “Johnnie Walker Blue Label The Casks Edition is a Scotch whisky with a remarkably powerful flavour – the result of almost two centuries of unbroken blending expertise. This limited-edition release is a rare opportunity to enjoy a bold amplification of the powerful cask flavours contained in Johnnie Walker Blue Label; it is rarity redefined.”
[houseAd]
