SINGAPORE. Diageo Global Travel has launched a new Johnnie Walker gifting studio at Singapore Changi Airport Terminal 3, in partnership with Changi Airport Group (CAG) and Lotte Duty Free. The studio is open in the departures zone until 31 December.
A highlight of the offer is the Johnnie Walker Blue Label Ghost and Rare Port Dundas limited edition, the fifth release in a series. It explores the character of exceptional and rare whiskies from the Glasgow ‘ghost’ distillery of Port Dundas. The famous grain distillery was built in 1811 on the banks of the Forth and Clyde Canal.
The new concept from the leading Scotch whisky brand was launched on 18 November by Diageo Global Travel, CAG and Lotte Duty Free.
Diageo Global Travel Commercial Director for APAC, MENA and India Sandra Tassilly said: “We’re delighted to bring this spectacular new gifting studio exclusively to APAC passengers in Changi, opening up our world of luxury Diageo brands for passengers to explore. With this shopping experience we want to encourage and enable flavour exploration, creating moments to remember during this festive season.
“We have worked with Changi Airport to bring this experience to Asia Pacific, offering shoppers a personalised, multisensory, tasting and gifting studio that will not only appeal to the luxury consumer, but also a new generation of buyer, which is really thrilling for the future.”
The new installation focuses on Johnnie Walker’s luxury gifting accessories including gift bags and personalised luggage tags. Changi Rewards and iShopChangi members can also avail of a free Johnnie Walker Blue duffel bag with any purchase of Johnnie Walker Blue Label.
The new Elusive Expressions Special Releases Scotch Whisky Collection is also available in the studio along with gift offerings from Baileys and Tanqueray. Including Baileys Chocolate Truffles and Tanqueray jellies.
Changi Airport Group Managing Director of Airside Concessions Teo Chew Hoon added: “At Changi Airport, we delight in connecting lives, especially during the festive season, as friends and families travel miles across the globe to be with their loved ones for the holidays. As such, we are excited to collaborate with Diageo Global Travel on the Johnnie Walker Blue Label Ghost and Rare Port Dundas gifting studio at Terminal 3 to invite travellers into the season of giving and merry making, and experience award-winning luxury whiskies.”
