Diageo Global Travel is set to unveil a range of industry insights – including its commitment to growing the alcohol category through category-focused innovations and activations – at next week’s Virtual Travel Retail Expo (11-15 October).
Diageo President Asia Pacific & Global Travel Sam Fischer will join The Moodie Davitt Report Founder and Chairman Martin Moodie in a key Knowledge Hub session on 13 October.
Key industry topics to be addressed include the importance of the Asian region to global travel retail, future growth drivers within the industry and Diageo’s prime focus areas in the next decade to encourage industry recovery and growth.
Over the course of the five-day event, the Diageo Global Travel team will also share product news in an Experience Arena session on 11 October and offer a sneak preview of the spectacular new Johnnie Walker Princes Street visitor destination on 12 October.
“We’re proud to be a Platinum Partner once again at this year’s Virtual Travel Retail Expo and are looking forward to collaborating with our industry partners to drive recovery and growth across the sector” – Diageo Global Travel Retail Managing Director Eduardo Barp
The Diageo team is ready to welcome Expo visitors to “celebrate life, every day, everywhere” at its stand-out, innovative suite where new products will be highlighted.
The company’s Spirit of Progress 2030 goals will also feature, along with an update on Diageo’s Category Strategy, first unveiled at the 2020 Moodie Davitt Virtual Travel Retail Expo.
Diageo Global Travel Retail Managing Director Eduardo Barp commented: “Our Diageo team are really looking forward to connecting with customers, retailers and the wider industry at this year’s Virtual Expo.
“A year on from the launch of our category strategy, we’ll be sharing our progress on both this and our Spirit of Progress: Society 2030 goals, as well as some exciting product news and an exclusive sneak preview inside our brand new Johnnie Walker Experience in Edinburgh.
“We’re proud to be a Platinum Partner once again at this year’s Virtual Travel Retail Expo and are looking forward to collaborating with our industry partners to drive recovery and growth across the sector.”
NOTE. Visitor registration remains open for the Virtual Travel Retail Expo run by The Moodie Davitt Report and FILTR.QINGWA, with co-organiser Hainan Provincial Bureau of International Economic Development.
Registration is free for all travel retailers, food & beverage concessionaires and airport companies and just US$250 for others.
