EUROPE. Diageo Global Travel has launched the ‘What’s Your Whisky?’ digital tool into travel retail. The tool enables whisky fans, from novices to enthusiasts, to find the perfect Scotch or whisky to suit their tastes.
It is rolling out with ARI at Lisbon and Faro airports, and with Aelia Duty Free at London City and Paris Orly airports this summer. Click here to experience the ‘What’s Your Whisky’ digital tool online.
The tool features an interactive questionnaire, powered by Artificial Intelligence (AI), that draws upon a wealth of consumer and distiller insights.
The platform uses easy-to-understand visual cues and consumer-friendly questions to assess each user’s preferences over a range of sweet, fruity, spicy and smoky whisky flavours. The data is then collected to create each consumers’ personal ‘flavour print’ which allows the technology to recommend whisky options with a flavour profile that matches the consumer’s.
Commenting on the technology, Diageo Travel Retail Head of Category Development Marketing Vicky Mundy said: “The ‘What’s Your Whisky?’ experience allows consumers to explore the full range of our Scotch and whiskies in a personalised and completely new way.
“We’re excited to roll this out at scale and help thousands of people find their perfect whisky based on the innovative Flavour Print AI technology. This technology Diageo has already been deploying to great success at the Johnnie Walker Princes Street experience in Edinburgh. We are delighted that we are now able to bring it to travel retail.” ✈
*Note: Diageo Global Travel has been named as a Platinum Partner for The Trinity Forum, which takes place on 25-26 October in Hong Kong. The event is co-organised by The Moodie Davitt Report, ACI World and ACI Asia Pacific and hosted by Hong Kong International Airport.
Registration is open for the conference, with early bird rates available until 15 August at this link: https://trinityforum.events
