Diageo is celebrating Chinese New Year early with the release of a special edition Baijiu called Shui Jing Fang Red Fortune.
Produced in China’s first Baijiu distillery, the special edition is based on 600 years of heritage and is distilled in the traditional manner for a finished product that is said to have a delicate, mild and mellow aroma.
The liquid is presented in a red bottle that is painted with a gold Chinese design of the Ginko sign to symbolise the ancient Chinese capital of Chengdu, where Baijiu originated.
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Released by Diageo ahead of Chinese New Year celebrations, Shui Jing Fang Red Fortune is the latest luxury Baijiu to be sold in selected travel retail locations |
Diageo Global Travel and Middle East Global Marketing Director Steve White said there had been an increased demand from global travellers and businessmen for luxury Baijiu and the approaching Chinese New Year made for a perfect backdrop for the unveiling. “This provides an ideal opportunity to launch this special edition of the very popular Shui Jing Fang brand in travel retail,” said White.
“We are confident that Shui Jing Fang Red Fortune will resonate with those travellers searching for the perfect gift to celebrate the Chinese New Year. The quality of the product, combined with the growing consumer demand, makes us supremely confident that this exciting development will drive strong sales in travel retail at a key purchasing occasion.”
Shui Jing Fang Red Fortune is the latest release in the Shui Jing Fang travel retail range, which also includes Shui Jing Fang Wellbay, Classic, Scholar’s Edition and Forest Green.
Available in selected travel retail outlets including Shanghai, Beijing, Seoul, Jeju, Hong Kong, Singapore, Bangkok and Tokyo, Shui Jing Fang Red Fortune (ABV 52%) is priced at US$63.50 for 500ml.
Duty free partners include Sunrise China, Lotte Korea, JDC Korea, DFS Hong Kong, DFS Singapore, King Power Thailand and Japan Duty Free.
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