Airline Alitalia has appointed Italian cosmetics brand diego dalla palma milano as its official make-up and beauty partner.
The exclusive partnership will see diego dalla palma design new make-up and hairstyles for Alitalia’s crew and ground staff.
To celebrate the collaboration, the company has developed a new shade of red, called RossoAlitalia. RossoAlitalia products, said to be suitable for all skin types, include a lipstick and a nail polish.
For Alitalia’s male cabin crew, the brand has developed a special kit, containing skincare and beard grooming products.
diego dalla palma milano said that image experts will be hosting regular training courses for Alitalia’s staff, to share insiders’ beauty and grooming tips.
