USA. Dior Travel Retail Americas has partnered with International Shoppes to open the first stand-alone La Collection Privée boutique in the US.
The boutique is located at New York John F. Kennedy International Airport Terminal 1 in collaboration with the travel retailer and Port Authority of New York and New Jersey.
During the opening event on 26 October, Dior Education Manager North Central Region & Fragrance Ambassador North America Serena Skalinder presented the full La Collection Privée, an ‘exclusive universe’ of 22 high perfumery fragrances, soaps, body creams and candles.
The boutique also features an exclusive selection of Mitzah scarves from the Dior Couture collection, alongside the maison’s sunglasses lines. Two more exclusive premium luxury offers will be added in early 2024.
Multiple services, including the latest-generation engraving machine to turn each purchase into a unique gift or self purchase, make for “a fantastic customer journey”, Dior said.
LVMH Beauty Managing Director for Travel Retail Americas Andre Marzloff said during the Grand Opening ceremony: “This boutique represents not just a partnership or a shop; it’s a symbol of hope, resilience, and the enduring power of collaboration for the future of travel retail.
“We’ve aimed to create a space that transcends the ordinary, where every item you find reflects the world’s best in luxury. This is more than just a shopping destination; it’s a place to celebrate the artistry of Parfums Christian Dior, to explore your own sense of style, and to experience the exquisite.”
International Shoppes CO-CEO Scott Halpern commented, “International Shoppes is thrilled to have been selected as the first standalone Christian Dior boutique featuring La Collection Privée in North America. The combination of La Collection Privée with Dior Couture Eyewear and Dior Couture Mitzahs is a remarkable fusion of fragrance, fashion, and artistry, and it’s set to redefine luxury shopping at JFK Terminal 1.
“Having served JFK Terminal 1 since 1998, this exclusive collaboration is yet another step forward in our journey to provide a world-class shopping experience.” ✈
