Dior boosts its beauty travel exclusives – 10/05/07

Les Parfums de l’Avenue Montaigne fragrance coffret


FRANCE. Dior is introducing three new travel exclusive items to its beauty range this May and June.

Les Parfums de l’Avenue Montaigne, named after the French fashion house’s Paris boutique in Avenue Montaigne, is a set of five miniature fragrance sprays presented in an innovative bag that opens up as a box.

The packaging is inspired by the Dior Couture shopping bag: white, textured with a handle and stamped with the Dior logo at the bottom.

It features 7.5ml mini sprays of the following women’s fragrances:
– Pure Poison Eau de Parfum
– Dior Addict 2 Eau De Toilette
– Miss Dior Chérie Eau de Parfum
– Dune Eau de Toilette
– Diorissimo Eau de Toilette

Available from May, the set retails at €44/US$49/JPY5,900.

Rouge Dior Luxury Trio lipstick set


Rouge Dior Luxury Trio

Also new from this month is the Rouge Dior Luxury Trio lipstick set which includes three Rouge Dior miniatures (numbers 296-365-485) and is aimed at collectors and gift seekers.

Packaged in a precious jewel-like case, the miniatures are dressed in a deep black tube enhanced by the company’s signature canework pattern.

The Rouge Dior lipstick range is described as the perfect balance between absolute comfort/care and a five-hour wear.

Retail price is €39/US$44/JPY5,100.

Professional Manicure Set


New nail care set

The new Professional Manicure Set contains three professional pencils, one French white nail enamel, one Mini Diorlisse and a nail file.

Available from April in Europe, Asia and the Middle East, the travel-sized set is presented in a convenient, white folding pouch and retails at €44/US$45.

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