INDIA. Parfums Christian Dior, part of LVMH Beauty, has partnered with Delhi Duty Free to launch an elegant fragrance shop-in-shop at Indira Gandhi International Airport (Delhi Airport).
The elegant shop-in-shop, which officially opened on 27 June, is showcasing the ultra-premium Dior La Collection Privée fragrance line. Designed to celebrate the prestige fragrance range and Dior’s art of gifting, the store offers the maison’s fragrances, candles and soaps, brought to life via sensorial experiences.
La Collection Privée comprises 22 scents, all displayed on an elegant fragrance bar. Highlights include Oud Ispahan, Gris Dior, Ambre Nuit and Jasmin des Anges with each scent packaged in a customised Dior box.
At the pop-up, travellers can discover the range through a variety of exclusive services. An evocative wall of images transports visitors to the Château de la Colle Noire in Grasse, where Dior’s fragrance ingredients are sourced.
“As we welcome La Collection Privée by Christian Dior to Delhi Duty Free, we are not just opening a new shop-in-shop, but unveiling a world of elegance and luxury,” commented Delhi Duty Free CEO Ashish Chopra.
“This marks another milestone in our commitment to providing travellers seeking luxury with an exceptional shopping experience. La Collection Privée, with its timeless charm, perfectly complements our mission to offer the best to our valued customers. We invite you to explore the splendid addition and immerse yourself in the allure of La Collection Privée at Delhi Duty Free. Your journey begins here.”
Dior Travel Retail General Manager Middle East Africa and Indian Sub-Continent Ingrid Pineau added: “We are very pleased to open La Collection Privée in partnership with Delhi Duty Free and Delhi Airport. We nourish a long-term relationship together and we strongly believe that Delhi International Airport is the ideal fit for La Collection Privée.” ✈
Note: The Moodie Davitt Report is the leading international information source on India’s travel retail and airport non-aeronautical revenue sectors. All stories are archived permanently in our India newsroom (accessed via the regional section on our home page drop-down menu).
