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The new J’adore advertising features the actress Charlize Theron (pictured, top). The company is introducing the J’adore Gold Supreme Collection (pictured, bottom) of products containing real 24ct gold |
FRANCE. French house Parfums Christian Dior is relaunching its J’adore fragrance from this month with new visuals and is introducing the new J’adore Gold Supreme Collection.
The new J’adore advertising comprises a one-page and double-page visuals featuring the actress Charlize Theron.
In addition, the company is introducing the J’adore Gold Supreme Collection of products containing real 24ct gold, which are described as giving a shimmering, couture touch to the skin. The collection comprises a Shimmering edp and a Shimmering Oil.
When sprayed, the Shimmering edp leaves a subtle golden veil on the skin. Described by Dior as a new vision of the J’adore “star” concentration, it is said to be the first time the wearer can see the result of the perfume directly on their skin.
The packaging uses the same bottle as the classic J’Adore 50ml edp. The outer box is a new interpretation of the edp with a gold pastille and a shimmered effect at the bottom. Pricing is €55.96/US$52/JPY7,200.
The perfumed Shimmering Oil is described as long-lasting and its “remanence” is even bigger than an alcoholic fragrance, according to Dior. The dry oil leaves no greasy/oily trace on skin and is said to illuminate the body.
The bottle is a new interpretation of the amphora bottle and the outer box is decorated in the same way as the edp. Pricing: €30.50/US$35.
MORE STORIES ON PARFUMS CHRISTIAN DIOR
Parfums Christian Dior appoints new Marketing Director – 15/02/06
Parfums Christian Dior unveils new beauty talismans – 23/01/06
