NETHERLANDS. Parfums Christian Dior has partnered with Kappé Schiphol to launch the colourful Dior Riviera pop-up at Amsterdam Airport Schiphol. It is located in Lounge 2 and is running until end of June.
The animation marks the first time that Dior has teamed up with Kappé Schiphol and Amsterdam Airport Schiphol for a pop-up partnership since the pandemic began.
Dior Riviera was designed to bring Dior’s summer-inspired fragrance, skincare and makeup creations to life, while inviting travellers to escape to the French Riviera through fun, immersive and engaging retailtainment elements.
The J’Adore Parfum d’eau, the first water-based perfume in the market, is one of the major product spotlights in the pop-up. The floral scent is made with an innovative, concentrated alcohol-free formula.
At the pop-up, shoppers can choose a postcard from different designs which pay tribute to Dior’s vintage advertising campaigns with French artist Rene Gruau.
Dior Riviera offers premium personalisation opportunities, giving travellers a selection of Dior-branded accessories. This includes perfumed ‘Dioriviera in Amsterdam’ ribbons and exclusive luggage tags in the brand’s signature ‘Toile de Jouy’ pattern.
The animation is being supported by a high-profile media campaign in the airport. ✈
