ITALY. Italian spirits producer Distilleria Bottega is introducing a new luxury wine, as well as new line extensions and product sizes at the TFWA World Exhibition next month (Stand number: Yellow Village A16).
Following on the success of Prosecco Gold, Distilleria Bottega is adding a new sparkling wine to its portfolio: Bottega Diamond.
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(Left) The new Bottega Diamond, a Pinot Noir from Oltrepo’ Pavese which comes in a bottle encrusted with crystal diamonds reproducing the Bottega logo; (Right) Bottega Gold Magnum comes wrapped in a see-through gold wine gift bag | |
Bottega Diamond is a Pinot Noir from Oltrepo’ Pavese (Lombardia, Italy) which comes in a bottle encrusted with crystal diamonds that reproduce the Bottega logo. This “dry, harmonic and velvety” sparkling wine is characterised by a thin and persistent perlage, as well as the aroma of black cherries, the company said. The aftertaste is slightly spicy, with hints of cinnamon and mint.
The Bottega Gold family also sees a line extension with the addition of Gold Magnum. The large gold bottle will come in a see-through gold wine gift bag, which is closed with a drawstring decorated with a golden heart-shaped pin.
Bottega has also joined forces with Paco Rabanne to showcase Bottega Gold at Frankfurt Airport, where the sparkling Prosecco is displayed in the duty free shop.
In addition, Bottega has launched a 1.5L Amarone size, selling for €100. A deal has been sealed with DFS for the distribution of the product.
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The Bottega Gold promotion at Frankfurt Airport featuring the new Bottega Gold Magnum alongside Paco Rabanne |
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