 |
The new Dixons Travel brand will aim to give Copenhagen Airport a leading edge in electronics at competitive prices |
DENMARK. Dixons Travel is to open two new stores at Copenhagen Airport in late August, followed by a third later in the year.
The stores will be the first of their kind in Denmark and aim to launch the latest technology products at the airport before other points of sale in Denmark.
“The new Dixons Travel brand will give Copenhagen Airport a leading edge in electronics at competitive prices. The Dixons Travel stores will feature a broad range of electronics. It is an important part of our strategy of offering attractive brands to passengers,” said Copenhagen Airport Vice President Sales Carsten Nørland.
“We are delighted to be able to opening three stores in Copenhagen Airport,” added Dixons Travel Retail Director Carl Cowling. “Passengers will soon be able to select the latest technology at prices below the high street, and receive expert advice from our sales colleagues.”
The prices of hardware will be below those of similar products at other stores in Denmark. Dixons Travel makes regular price checks on the local market in order to retain its leading position in terms of pricing.
The Dixons Travel stores will be located in Terminals 2 and 3 and are scheduled to open in late August. In addition, Dixons Travel will open an Add+ store offering accessories such as laptop covers, chargers and earphones. This store is scheduled to open in the autumn.
About Dixons Travel
DSG international is one of Europe’s leading specialist electronics retailers. It is part of the DSGi Group which owns PC World, PC City, Elgiganten and Pixmania.com and operates over 1,300 stores in 12 countries.
Dixons Travel is the leading airport electronics retailer and operates 32 stores at airports such as London Heathrow, Dublin, London Gatwick, London Stansted, London Luton, Edinburgh, Glasgow, Aberdeen, Birmingham and Newcastle and five stores in Rome.
Advertisement |
