Dolce Gabbana Beauty is celebrating the launch of its latest Light Blue fragrances – Light Blue Capri in Love for men and women – with a series of immersive activations across key airports in European travel retail.
To mark the launch, Dolce & Gabbana Beauty is running Mediterranean-themed pop-ups at Milan Malpensa, Dubai International, Rome Fiumicino, London Heathrow, Paris Charles de Gaulle, Istanbul, Barcelona and Frankfurt airports among others.
Designed to evoke the spirit of an Italian summer on Capri island, the white and blue activations spotlight the Light Blue fragrance line’s freshness while reinforcing the brand’s Italian identity.
White and blue printed motifs, which mirror the painted motifs on the fragrance bottles for both expressions, are anchored by a scent discovery table and other nautical design elements.
Highlights include a photobooth opportunity onboard a white boat set against a backdrop of the Faraglioni Rocks, a famous natural landmark in Capri. In addition, the animations feature the Capri in Love campaign film starring British actor Theo James and Italian model Vittoria Ceretti.
Created by perfumer Emilie Coppermann, Light Blue Capri in Love for women opens with a delicate jasmine tea note, leading to a crisp apple heart and a warm base of longoza.
Light Blue Capri in Love for men, crafted by perfumer Alexandra Carlin, opens with black pepper top notes, followed by fig heart notes and an earthy base of patchouli. ✈
