P&G Prestige has updated the original Pour Homme men’s fragrance from Dolce & Gabbana with a new version called Intenso. Unveiled late last year, it is now rolling out internationally and has been listed by key travel retailers including Gebr Heinemann, World Duty Free Group, Nuance, Dufry, Aelia and Kappé.
The woody aromatic juice opens on notes of basil, geranium and marigold, building to a heart of lavender, bran and hay absolutes, clary sage and cypress. In addition to sandalwood, musk, amber and labdanum, the dry-down features a Moepel accord, re-created from the flowers and leaves of the Milkwood tree (which grows in South Africa) using head-space technology. It is said to deliver “signature and character” to both the heart and base, thanks to its floral, balsamic and honey accents.
The Intenso packaging features reworked elements of the original Pour Homme presentation. The flacon, made of dark brown lacquered glass, incorporates a curved silhouette and cylindrical cap. It is embossed with the Dolce & Gabbana logo in copper.
The face of the fragrance is actor Colin Farrell. In the ad campaign, shot by American photographer Mark Seliger, he is depicted gazing into the distance, in front of volcanic rocks set beside the sea.
Dolce & Gabbana Intenso is available as a 75ml, 125ml and 200ml edp (the recommended retail price-points are €54.40, €75.20 and €95.20, respectively). The ancillaries include a 200ml shower gel, a 75ml deo stick and a 125ml aftershave lotion.
