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The Summit Selection Sparkling Ice Apple Wine from Domaine Pinnacle |
INTERNATIONAL. Domaine Pinnacle launched its Summit Selection Sparkling Ice Apple Wine exclusively to the travel retail market at the TFWA World Exhibition last week.
This followed a highly successful test market showing of the sparkling version of its ice apple wine at TFWA Asia Pacific earlier this year.
The company exhibited with its exclusive travel retail distributor Camus.
Domaine Pinnacle President Charles Crawford said: “We took our domestic Pinnacle Sparkling Ice Apple Wine to Singapore to gauge reaction from the travel retail marketplace and ascertain whether there would be sufficient demand for an exclusive version.
“The excellent reaction to the product gave us the confidence to go ahead and develop Summit Selection Sparkling as a unique blend for travel retail.”
The Summit Selection range is made using apples from near the summit of Pinnacle Mountain – one of the highest producing orchards in Quebec, Canada. A blend of six varieties of frozen apples, including Cortland and Empire, are picked exclusively for use in its production, creating a concentration and depth of flavour that is different from the domestic version.
Pinnacle’s Summit Selection Sparkling Ice Apple Wine, available in 37.5cl bottles, is presented in a gold and silver metal tube gift packaging with raised bubbles for a sophisticated and upscale look.
According to the company, sales this year are expected to show a double-digit growth from 2007. Commenting on the steady growth in travel retail for Pinnacle’s existing Summit Selection, Crawford said: “The brand has traditionally had strong distribution in the Far East with listings at most key airport locations in the region, and this year we have made excellent inroads into Europe and the Near East with good distribution in Russia via Aerofirst, plus France, Greece, Iceland, The Netherlands, Switzerland, and the UK.
“We’re now also listed in the US, Panama, and the Bahamas.”
Crawford, confident that Domaine Pinnacle’s new Summit Selection Sparkling Ice Apple Wine will help to build the brand further in travel retail, added: “It’s a unique proposition combining market exclusivity with a truly distinctive and different product. Summit Selection Ice Apple Wine is performing very well in travel retail and this sparkling version is a natural extension.
“Its positioning and exceptional packaging enables the product to command a premium price, whilst offering solid margins for retailers.”
About Domaine Pinnacle Summit Selection Sparkling Ice Apple Wine
The Sparkling Ice Apple Wine differs from the grape variety. Made from an all-natural blend of six different frozen apple varieties, over 90 apples are used in each 37.5cl bottle. The result is a bright, clear liquid, golden in colour with amber and orange highlights.
For more details, contact Charles Crawford, Domaine Pinnacle, tel: +1 450 263 5835, e-mail: charles@domainepinnacle.com. Visit www.domainepinnacle.com.
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