IRELAND. ARI Ireland and The Loop retail brand this week launched a global travel exclusive at Dublin Airport: a limited edition ceramic bottle for Drumshanbo Gunpowder Irish Gin.
The 70cl ceramic bottle, priced at €40 in duty free, is the first new design for the product from The Shed Distillery; Drumshanbo Gunpowder gin is known for its apothecary-style blue glass bottle.
Since its launch three years ago, Drumshanbo Gunpowder Irish Gin has become Ireland’s best-selling super-premium gin and is available in 50 countries, with a growing travel retail presence. This has been spurred by its eye-catching displays at Dublin Airport, which have led to the brand being a regular best seller in the spirits category at the location.
The brand owner said the new ceramic edition would raise its profile further. It said: “The unique blue and white design, inspired by the ancient art of Asia, is a visual representation of the super-premium, authentic taste that awaits within the bottle. Intricate attention to detail, from the premium wooden closure to the embossed copper neck band and the elusive Jackalope, promises a curious journey of discovery.”
The Shed Distillery Founder & Managing Director PJ Rigney said: “We are delighted to launch the original limited-release ceramic bottle exclusively to Dublin Airport. As Ireland’s gateway to the wider world, Dublin Airport has played a crucial role in the Drumshanbo Gunpowder Irish Gin’s global success, acting as an international stage drawing in millions of international consumers and trade customers.”
ARI Ireland Liquor Buyer Tracey Jordan said the launch at Dublin Airport has already made its mark. “We are thrilled to partner with The Shed Distillery for this landmark new Ceramic limited edition launch. The display really stands out, literally stopping customers in their tracks as they walk through The Loop at Dublin Airport. It is selling rapidly both as a collectible and as an extremely special gift.”
The inaugural edition of the ceramic bottle will be available to buy at Dublin Airport for a limited period, and will then be available to other travel retailers.
