Dubai Duty Free, Givenchy and Glenmorangie are celebrating their ‘Collaboration of the Year’ Frontier award, announced earlier this month in Cannes.
As reported, the leading travel retailer joined forces with the two LVMH-owned houses earlier this year in a unique collaboration showcasing the craft and artistry of perfume creation and whisky making.
The two houses conducted a ribbon-cutting ceremony with Dubai Duty Free at Dubai International Airport (DXB) Terminal 1 in May to mark an extensive month-long range of activations launched across the world’s busiest international gateway.
The Moodie Davitt Report Founder and Chairman Martin Moodie provided extensive and exclusive on location coverage of the event. Click here to read his report.
The Givenchy Gentleman Réserve Privée perfume and Glenmorangie Signet Single Malt Scotch whisky were the dual focus of the collaboration.
According to the partners, the two maisons’ approach to product innovation, combined with Dubai Duty Free’s collaborative support, resulted in widespread consumer engagement at DXB and proved to be a great success.
Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin said: “We are delighted to receive our 19th Frontier award to date. This is our first win in the competitive category of ‘Collaboration of the Year’ award and it is a testament to how we continue to work closely with our partners to provide a unique retail experience for our customers. Thank you to all the judges who voted for us.”
The 2022 Frontier Awards took place at the Hôtel Martinez, Cannes on 5 October.
Note: The Moodie Davitt Report is pleased to report rival publishers’ awards. We hope they will in time reciprocate.
