UAE. Dubai Duty Free has opened a 25sq m Hermès Parfums pop-up shop at Dubai International Airport Terminal 1 Concourse C. The temporary shop features Hermès’ new ‘lifestyle’ concept. It began trading on 15 October and will remain at the location until 31 January.
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Dubai Duty Free’s new Hermès Parfums pop-up shop at Dubai International Airport |
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The initiative follows on from the fragrance house’s first such travel retail project – a similar pop-up shop at Amsterdam Schiphol Airport, which was present from 1-30 September 2014.
The Hermès pop-up shop in Dubai showcases the complete Hermès Parfums portfolio, including the pillar scents such as Terre d’Hermès, Jour d’Hermès, Eau des Merveilles, the Garden collection, the Colognes Collection and the Classiques Collection.
In addition, the shop allows travellers to discover the Hermessence Collection – an upscale line that is usually exclusive to Hermès stores – and what the house describes as the “new territories”, such as Le Bain and Les Parfums de la Maison.
